Tagged “links”
-
A/B testing a link preview
Testing previews sounds easy and is statistically awkward. When it is worth doing, and the cheaper alternative most of the time.
-
Tracking clicks on shared links
Click counts and page views measure different things, and the gap between them is mostly crawlers. What each number is actually good for.
-
UTM parameters, and what they cost you
Five query parameters that tell your analytics where a visitor came from. They also fragment your URLs, which has consequences worth knowing.