LinkFork lets you shorten a URL and customize how your link will appear when shared on social media — for free.
With LinkFork you can easily find out which version of your shared link preview works the best.
How does the preview customization work?
We use Open Graph meta tags, which are snippets of code that control how URLs are displayed when shared on social media. They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (in case Twitter Cards are absent).
Latest posts
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Open Graph mistakes, in order of how often they happen
A checklist of what actually goes wrong with link previews, ordered by frequency, each with the one-line fix and how to confirm it.
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You can't change someone else's link preview
The preview comes from the destination page's own tags. Which means only whoever controls that page controls the card — and why that boundary matters.
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og:type and the metadata around it
The tag that tells platforms what kind of thing your page is, plus the site name, locale and article tags that do slightly less than people expect.
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og:url, canonical, and consolidating shares
Two tags that both name the real address of a page, read by different systems. Getting them to agree is what stops your engagement fragmenting.
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A/B testing a link preview
Testing previews sounds easy and is statistically awkward. When it is worth doing, and the cheaper alternative most of the time.